With just seven days until the first ball is bowled in Chennai, the series remains the subject of a tense bidding war involving everyone from Sky to BT Sport, Channel Four to India’s Hotstar app. How mystifying, then, to discover that the rights to England’s imminent tour of India, cricket’s most compelling peregrination outside the Ashes, are still to be settled. If this country is united in a single quest, it is in the desperation for a distraction. ![]() The FA Cup sequel seven days later drew more than 10 million to the BBC’s Sunday tea-time production, becoming the type of appointment TV seldom found beyond the World Cup or the Olympics. This month’s Premier League meeting of Liverpool and Manchester United, damp squib though it was on the pitch, pulled in an average audience of 4.5 million for Sky, a UK record for any event shown behind a paywall. ![]() If television executives needed any nudging as to the extraordinary tonic sport provides to a pandemic-weary nation, they might care to glance at the latest viewing figures.
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